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Helping Your Company Crush Goals, the

Thrive Team

is diverse, skilled and ready to work.

If you think blending creative, effective marketing with financial accountability is long overdue, then you're at the right place. At Thrive Marketing Science, every member of the team is highly valued for their unique set of skills that enable us to collaborate to do more great things. Meet some of our key players who get it done...

Sarah Procopio, MBA

President

Ms. Procopio has the unique ability to meld data science and human behavior to grow revenue and increase profit in the gaming and hospitality industry. Founder & President of Thrive, a nationally recognized, data-driven marketing firm, Ms. Procopio has exceptional analytical, quantitative and problem-solving skills, as well as deep experience in analytics-based marketing.

Daniel Rodriguez, PhD

Behavioral Scientist

Mr. Rodriguez’s personable approach to client interactions guarantees individualized and impactful marketing strategies for each unique campaign. Daniel’s varied experience and training includes rigorous study at UC Irvine where he earned a PhD in Behavioral Economics. Using this, Daniel explores human behavior and develops research-backed, effective marketing strategies to leverage in campaigns.

Nancy Moore

Director Of Marketing

Ms. Moore oversees the marketing here at Thrive Marketing Science, and she does it all with ease and focus that ensures each task is executed flawlessly. Hailing with an education from Penn State, Nancy brings wisdom and calm to our team, overseeing the planning, institution, and coordination of all marketing efforts.

Pete Taylor

Director Of Client Services

As the Director of Client Services, Mr. Taylor oversees the delivery of solutions to Thrive clients. With a BS in Business from Ashford University, Pete puts his education, experiences and skills into every client relationship. Interacting with people and finding the right solutions for each unique client is Pete’s favorite part of his job.

Olivia Lopez

Brand Strategist & Storyteller

A storyteller at heart, Ms. Lopez is the thoughtful and dedicated teammate each company needs. Responsible for the conception and execution of branding strategies, Olivia utilizes her Communications degree from Florida State College, as well as her varied experience, to ensure each client’s story is developed and relayed in a way that furthers their goals.

Kim Harris

Creative Strategist & Designer

A true creative, Ms. Harris sees the world in vibrant and beautiful color. With years of experience strategizing and designing all sorts of components to client projects, Kim’s experience and passion guarantee each project is personal and effective. Diligent and organized, Kim blends design and art with timely and productive execution.

Shannon Davis

Media Planner & Buyer

With unmatched experience, Ms. Davis plans media campaigns tailored to each individual client. She works to guarantee every spot is meaningful, focused and valuable – and that each client receives the returns they desire. Shannon approaches negotiations with assertiveness and equity in order to provide clients with the best long-term value possible.

Rosa Garcia

Production Manager

Not one to mince words or waste time, Ms. Garcia maintains high productivity in all client projects. With an education from UC Santa Cruz, Rosa has the experience and diligence necessary to effectively oversee each project from beginning to end, ensuring timelines and budgets are met and each client’s expectations are exceeded.

Robert Hernandez

Data Scientist

A numbers and data guy, Mr. Hernandez has an unmatched ability to present findings in clear and effective ways. Robert creates charts, graphs, infographics, maps and other visuals to tell each company’s story in numbers. Mr. Hernandez earned his Bachelor’s of Science from UC Davis, and now works with the Thrive team to ensure clients’ data is usable and meaningful.

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