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Leadership.

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Dustin Iannotti
Chief Storyteller

Dustin Iannotti has been creating impactful and original marketing campaigns for the gaming industry for over 17 years. He’s been a marketing pioneer in the casino and gaming industry, winning EGR’s Marketing Campaign of the Year, Emmy’s, Clios, and more.​​

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Gianna Primo

Project Manager & Social Media Strategist

As the Project Manager & Social Media Strategist, Gianna oversees the delivery of solutions to Thrive clients. With a BA from California State University, Long Beach, graduating summa cum laude in Communication Studies, Gianna puts her education, experiences and skills into every client relationship. Interacting with people and finding the right solutions for each unique client is Gianna's favorite part of the job.

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Grace Park

Design Visionary

After graduating from Parsons, one of the best design schools in the world, Grace jump-started her career as a graphic designer working for celebrities such as Snoop Dog, Adidas, Red Bull, and more. Since then, she's created branding and design for over 15o brands in various industries ranging from casinos and hotels to cannabis, restaurants, and more.   

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Daniel Rodriguez, PhD

Behavioral Scientist

Mr. Rodriguez’s personable approach to client interactions guarantees individualized and impactful marketing strategies for each unique campaign. Daniel’s varied experience and training includes rigorous study at UC Irvine where he earned a PhD in Behavioral Economics. Using this, Daniel explores human behavior and develops research-backed, effective marketing strategies to leverage in campaigns.

 

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Sarah Procopio, MBA

CEO

With the unique ability to meld principles in data science and human behavior principles to grow revenue and increase profit, Sarah's experience allows her to leverage principles in Behavioral Economics for high impact. 

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Rosa Garcia

Production Manager

Not one to mince words or waste time, Ms. Garcia maintains high productivity in all client projects. With an education from UC Santa Cruz, Rosa has the experience and diligence necessary to effectively oversee each project from beginning to end, ensuring timelines and budgets are met and each client’s expectations are exceeded.

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Kim AstStrategic

Marketing Advisor

With over 25 years of experience in strategy, creative, branding, digital, web, and social media marketing, Kim is a seasoned marketing leader specializing in the hospitality and gaming industry. Her career is marked by a proven track record of driving success across diverse environments by establishing solid foundations and implementing effective processes. She excels in leading marketing initiatives and cultivating high-performance teams.

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Kristen Skladd

Director of Marketing

As a former journalist, Kristen understands the power of being able to connect with an audience. She combines creativity with storytelling to deliver compelling strategies and campaigns that drive brand awareness. Throughout her career, she has worked with a large roster of high-end resorts and restaurants, celebrity chefs, casinos, and wellness-focused clients to deliver lasting results.

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Robert Hernandez

Data Scientist

A numbers and data guy, Mr. Hernandez has an unmatched ability to present findings in clear and effective ways. Robert creates charts, graphs, infographics, maps and other visuals to tell each company’s story in numbers. Mr. Hernandez earned his Bachelor’s of Science from UC Davis, and now works with the Thrive team to ensure clients’ data is usable and meaningful.

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