Solution

The casino’s database was analyzed and segmented using a currated AI tech stack, weighing multiple variables. The highest revenue and profit yielding customers were identified and psychographic data points were appended to their records. Correlations between lifestyle characteristics and customer value were identified using AI deep learning and prospects were profiled and acquired by leveraging this data. Predictive modeling techniques were used to develop customized offer sets that would provide the highest response and revenue. The customer acquisition campaign was tested and launched with control groups held.