A large luxury brand mega-resort and casino in the Bahamas was slated to open within five months and had only small customer database to leverage – there was no corporate resource to pull from. Acquiring a responsive database with a large volume of ultra-high net worth (UHNW) and high net worth (HNW) prospects was identified as being the crucial linchpin needed to meet target occupancy rates and revenue goals. Luxury brands, notorious for being decidedly protective of their databases, were thought to be a remarkably unlikely source for customer acquisition. The budget available for expenses associated with customer acquisition campaigns was minimal. In addition, there was no overarching CRM strategy in place for the property and customer services levels for incoming reservations was suffering as a result.