A luxury car brand with a national presence was struggling with losing marketshare in specific geographic regions due to competitors increasing the sophistication and aggression of their digital marketing efforts.
17%
Increase New Customer Acquisition Rate
9%
Increase In Service Sales Revenue
14%
Revenue Increase From Car Sales
About The Client
Industry: Automotive - Luxury Car Brand
Company Size: Delivers over 200,000 vehicles per year with more than 290 U.S. dealerships and service centers.
Location: National Presence
Focus: Digital Marketing & Consumer Analytics
Challenge
A luxury car brand with a national presence was struggling with losing market share in specific geographic regions due to competitors increasing the sophistication and aggression of their digital marketing efforts. The car company needed to respond fast before to minimize the impact of the decline in revenue. To mitigate this challenge, they wanted to divest of some of their traditional marketing investments such as print ads and billboards and reinvest that budget into digital marketing.
Solution
A high impact digital marketing strategy was created and executed. Several elements approaches were executed including leveraging social media, podcast media buys, OTT (over the top) media services and skippable ad buys on Youtube. A highly targeted approach was taken by leveraging data from the existing customer database to identify highest revenue generating and most profitable customers and their corresponding attributes. These customers were targeted along with "lookalike" audiences.
Results
A 17% increase in new customer acquisition rates, a 9% increase in service sales revenue and a 14% revenue increase from car sales.
Who is this company?
With services to make your life easier and your business more profitable, get started with Thrive Marketing Science now.
Find out who reached new heights with Thrive Marketing Science and discover how you can too. With unparalleled, data-driven marketing services, leveraging your data has never been easier.
