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Restaurant Group

A restaurant group with fifteen locations nationwide including seven brands was experiencing a decline in covers, revenue and overall profit. They were unclear about the impact of their marketing investment.

32%

Increase In Covers

28%

Increase In Revenue

44%

Decrease In Marketing Spend

About The Client

 

Industry: Hospitality - Restaurant & Bar

Company Size: 15 locations, 7 brands

Location: Nationwide

Focus: Competitive Intelligence, Analytics, Marketing Finance & Digital Marketing

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Challenge

A restaurant group with fifteen locations nationwide including seven brands was experiencing a decline in covers, revenue and overall profit and was unclear about the impact of their marketing investment. They were experiencing both year over year and month over month declines and weren't sure what to attributed the declines to. They lacked competitive intelligence in all markets and the majority of their marketing efforts weren't being tracked so they didn't know which investments had the highest impact and which investments were the least profitable. 

Solution

A marketing research project was launched to identify competitors and gather data surrounding shifts in their business operations as well as other factors that could be impacting the restaurant group. The trackability and ROI of current marketing efforts was analyzed. Analytics dashboards were created along with a historical timeline of events. All of this data was leveraged to determine factors attributing to crucial business metrics. A marketing strategy was then developed with a focus on digital marketing to address the challenges identified including SEO, SEM, Influencer and social media offer components for financially sound, highly trackable marketing.

Results

32% increase in covers nationwide with a 28% increase in overall revenue and a decrease of 44% in marketing spend.

Who is this company?

 

With services to make your life easier and your business more profitable, get started with Thrive Marketing Science now.

Find out who reached new heights with Thrive Marketing Science and discover how you can too. With unparalleled, data-driven marketing services, leveraging your data has never been easier.

 

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