Industry: Hospitality - Restaurant & Bar
Company Size: 15 locations, 7 brands
Focus: Competitive Intelligence, Analytics, Marketing Finance & Digital Marketing
A marketing research project was launched to identify competitors and gather data surrounding shifts in their business operations as well as other factors that could be impacting the restaurant group. The trackability and ROI of current marketing efforts was analyzed. Analytics dashboards were created along with a historical timeline of events. All of this data was leveraged to determine factors attributing to crucial business metrics. A marketing strategy was then developed with a focus on digital marketing to address the challenges identified including SEO, SEM, Influencer and social media offer components for financially sound, highly trackable marketing.
32% increase in covers nationwide with a 28% increase in overall revenue and a decrease of 44% in marketing spend.
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