Industry: Law Firm
Company Size: Over 900 attorneys in 21 offices.
Focus: Digital Marketing
A large law firm with a nationwide presence was frustrated with their high spend with a traditional ad agency and wanted trackable results and ROI with decreased marketing spend. Shifting from core focus of traditional mass media to digital marketing was identified as being a crucial linchpin needed to meet target client acquisition rates as well as revenue and profit goals.
A digital marketing strategy was developed for the firm that entailed a multi-pronged approach focused on an inbound philosophy including SEO, SEM, Youtube Google Adwords and Facebook campaigns. For the inbound marketing focus client personas and client journeys were created so that highly personalized communication could be created to evoke emotion among the target audience. The program developed was executed using the Thrive Marketing Science CRM & automated marketing tech stack selection.
17% client acquisition rate increase. 36% marketing cost decrease. 41% increase in marketing campaign profitability. Overall increase in brand recognition among target audience segments.
With services to make your life easier and your business more profitable, get started with Thrive Marketing Science now.
Find out who reached new heights with Thrive Marketing Science and discover how you can too. With unparalleled, data-driven marketing services, leveraging your data has never been easier.