A Center Strip casino with over 2,100 rooms in Las Vegas was on the verge of filing for bankruptcy and was suffering from several executive team turnovers after each group failed to drive revenue and profit. New ownership and a new executive team were brought in to turn around the property. Much of the community had lost hope in the possibility that the property could turn a profit. Casino business models are highly reliant on the quality of their consumer analytics and data-driven marketing strategy to drive revenue, but the new executive team lacked expertise in this area. Thrive was brought in to mitigate this challenge and boost financials through analytics and marketing.