A global private school group with campuses across multiple countries was struggling to maintain consistent enrollment growth, particularly in regions with strong competition from local and international schools. The group's value proposition of individualized education and experiential learning was well-received by current families, but it failed to resonate with prospective parents unfamiliar with the brand. Additionally, the admissions process was highly time-intensive, relying heavily on manual lead nurturing and in-person engagement. Identifying and converting high-value prospects who prioritized holistic education, international opportunities, and personalized learning pathways proved to be a significant challenge.

The group needed an innovative approach to identify families who aligned with their educational philosophy, reduce the time and cost of nurturing leads, and streamline the enrollment pipeline to increase admissions without sacrificing quality. How can AI and direct response marketing address these challenges?