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Casino

Marketing AI

A large casino located in California, renowned for its exceptional gaming, entertainment, and hospitality services, aimed to enhance its marketing strategy using artificial intelligence (AI) to increase player engagement, optimize marketing spend, and improve customer retention. The casino boasts over 2,000 slot machines, more than 100 table games, a luxury hotel with 500 rooms, multiple dining options, and live entertainment venues.

39%

Increase In

Conversion Rates

27%

Reduction In Ad Spend

8%

Increase In Repeat Visits

About The Client

Industry: Gaming & Hospitality

Company Size: Over 2,000 slot machines, 100 table games, a luxury hotel with 500 rooms, multiple dining options, and live entertainment venues.

Location: California

Focus: Customer segmentation and targeting, marketing spend optimization, personalized marketing campaigns, and loyalty program enhancement.

Challenges

Difficulty in segmenting and targeting diverse customer groups.

Inefficient marketing spend with low conversion rates.

Limited customer insights leading to generic marketing efforts.

High competition from other regional casinos.

Solution

Leveraged AI to optimize ad spend, personalize marketing, improve the value of the loyalty club and enhance customer insights. Key implementation elements included AI strategy development, AI modeling and training as well as establishment of a feedback loop.

Results

Achieved a 39% increase in conversion rates for targeted marketing campaigns. Personalized email open rates increased by 53%, and click-through rates improved by 44%. Reduced overall marketing spend by 27% while increasing campaign effectiveness. Enhanced loyalty program resulted in a 8% increase in repeat visits and boost in customer retention.

Who is this company?

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